Let’s get “Phygital”
In a recent article, Nike defined “hybrid” by making up a new word…”phygital”. Very clever. The experience you have in a new Nike store is their version of blending the digital and physical experience of the brand. Hence the new word. Here’s how they (just) do it.
Spatial Computing – AR/VR/MR
As augmented, virtual, and mixed reality technologies continue to evolve, a reasonable question is what are the possible applications for both consumers and businesses?
Hey Tom Brady…you just won the Super Bowl…what are you gonna do?
Among everything else that has changed in 2020-2021, Tom and the fam do not have to actually go to Disneyworld. Now they can slip on their Oculus headsets and avoid all the heat & humidity, the over-priced food and motion sickness on “Soar”.