Let’s get “Phygital”
In a recent article, Nike defined “hybrid” by making up a new word…”phygital”. Very clever. The experience you have in a new Nike store is their version of blending the digital and physical experience of the brand. Hence the new word. Here’s how they (just) do it.
Technology as a Means to an End
Truly, what is the value of technology other than to ultimately expand and/or exchange knowledge either within someone of between two or more people?